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education Printed Books or E-Readers: The Great Textbook Rip Off Here’s a lesson in economics. There are now four textbook companies that control at least 80 percent of the market. One of them, Pearson, controls a majority of that 80 percent. The first lesson of capitalism is that competition drives cost. When there is no competition, there are no natural limits on costs. That’s why, according to College Board, undergraduates spend nearly a thousand dollars on books, printed and digital, every year. They have no choice. Or do they? continue reading September 2, 2019
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